Your local
website partner for
Australian
small businesses.

Web designDevelopmentApp design & developmentBrandingSEOHostingMaintenance

Thoughtful websites for small businesses, with direct access to the person designing and building yours. Clear pricing, practical advice and a carefully kept scope.

Have a project in mind? Get a guide price in a few simple steps.

Australian owned.
Locally operated.
Right here in Western Sydney.
Clear scope.
Upfront pricing.
Know where you stand.

Thoughtfully built for Australian small businesses

Trades & buildersHealth & wellbeingProfessional servicesLocal businesses

What we do

Good work.
A personal approach.

Design, development and the details around launch, considered together by a small local studio. One point of contact, from the first conversation onwards.

Why Creative Theory

Small by choice.
Thoughtful by design.

A leaner way to build.

A small studio keeps overheads modest and the focus on your website. Your quote reflects the work involved, with optional extras set out clearly.

Speak with your designer.

Talk directly with the person designing and building your site. Fewer handovers, room for questions and advice that fits your business.

Support after launch.

Choose the level of ongoing help that suits you. From a reliable home for your website to regular improvements.

Instant website estimator

A little detail.
A clearer price.

Tell us what you have in mind and see an estimate straight away. No contact details required, and no obligation to go ahead.

  1. Choose your pages and features
  2. See your one-off and ongoing costs
  3. Optionally leave details for a project conversation
  4. Download your instant estimate
  1. Your website
  2. The details
  3. Optional chat
  4. Your estimate

Let’s start with your website.

How many pages do you need?
Will you take payments on your website?
Need matching brand materials?
About 2 minutes. No obligation.

Choose a page count to get started.

Recent work

A few things
we’ve helped build.

Different businesses, different needs. A small selection of websites and apps, with a little of the thinking behind each one.

EDGE Uganda website with a green photographic hero and community-focused introduction

Community & non-profit

EDGE Uganda

A welcoming website for education and community-led work in Uganda.

About this project: EDGE Uganda

A clear introduction to the organisation’s purpose, with space for its four focus areas, giving options and common donor questions. The design balances warm photography with simple navigation and a considered donation interface.

Roughly product website with a dark hero and interactive estimate preview

Brand identity · App · Website

Roughly

A trade estimating app and companion website that make the numbers clearer.

About this project: Roughly

Logo design and a branding kit establish a consistent identity across the app and its companion website. The app brings materials, labour, allowances and profit into one estimating workflow, with tools for quotes and invoices. The website introduces the product through an interactive estimate and a walkthrough of the paperwork.

Glass Pool Fencing Sydney website showing pool photography, service details and a quote form

Trade services & enquiries

Glass Pool Fencing Sydney

A service website built around clear options and useful project enquiries.

About this project: Glass Pool Fencing Sydney

Fencing options, local service pages and practical guides give homeowners a clearer starting point. A structured quote form gathers the suburb, service type and project details needed for the next conversation.

JPA Carpentry website with its orange and black brand identity and interior wall panelling photography

Brand identity · Logo · Website

JPA Carpentry

A distinctive brand and website for a Sydney carpentry business.

About this project: JPA Carpentry

Logo design, a branding kit and a website bring a consistent orange and black identity to the business. Clear service descriptions, a straightforward quoting process and a photo-friendly enquiry form help homeowners explain their project and take the next step.

Hosting, maintenance & support

A little care.
A lot less to think about.

Your website is part of your business. Keep it secure, up to date and working well with a simple monthly plan. All prices are upfront.

Essential

A healthy home for your website.

$92per month
  • Managed website hosting
  • Security and software updates
  • SSL certificate and CDN
  • Backups and uptime monitoring
  • 3 minor content changes per month
  • Search engine foundations
Choose Essential

Premium

More hands-on help as you grow.

$599per month
  • Everything in Growth
  • SEO review every 3 months
  • 2 development hours per month
  • Priority support
  • Conversion improvement advice
  • Quarterly planning session
Choose Premium

Optional monthly plans. Final service scope is confirmed before purchase. Minor changes cover existing text or images, rather than new pages or features.

Compare every inclusion
Website care plans compared. All monthly prices are in AUD.
What’s includedEssential$92/monthGrowth$149/monthPremium$599/month
Managed hosting✓✓✓
SSL, CDN & backups✓✓✓
Security updates & monitoring✓✓✓
Minor content changes3 per monthUnlimitedUnlimited
Domain renewal—✓✓
Monthly performance report—✓✓
SEO reviewFoundations6 monthlyQuarterly
Development time——2 hours / month
Priority support——✓

A few useful answers

Clear from
the beginning.

Is the estimate a fixed quote?

The estimator provides an indicative range based on page count and selected features. We confirm a fixed scope and quote after reviewing the content, integrations and requirements.

Do I need a monthly plan?

No. Website care is optional and shown separately from the build price. We can discuss hosting and support arrangements that suit the site.

Can you refresh my existing website?

Yes. We can review the existing site, identify what is worth keeping and plan the content, design and technical changes together.

What do I need before we start?

Your business details, logo, service information and existing content are a helpful start. We’ll work through anything missing during planning.

Your next chapter

Let’s make something
that works for you.

Start with a guide price, or tell us what you have in mind.